Urban Legend on Wheels. The consciously understated design already suggests it from afar: The feather-light Loft™ 7i embodies and breathes the city life. Inspired by the urban hustle and bustle, practical minimalism effortlessly makes its way through the concrete jungle on 28-inch wheels. It's lightweight. It's sturdy. Comfortable, stylish, and fast from A to B - every day. If you must cover distance daily. Or want to! With the Loft™, you'll definitely end up doing the latter quickly. And even quicker at work. Or at the supermarket. Even the next happy hour is just a few determined pedals away. Loft™ with you! Equipped with the low-maintenance Shimano Nexus 7-speed hub, the comfortably sporty riding position, and the large 28" tires, the Loft™ 7i EQ takes on any distance with ease. Carry heavy luggage on the aluminum rack effortlessly. Secure dual-pivot rim brakes and painted fenders complement the overall package with safety and style. Get out there! But keep the gears in. The Loft™ is your stylish city cruiser for the whole year. Its low-maintenance technology takes you from door to door every day. Even if the next gate should be on the third floor. Thanks to the aluminum frame. Comfortable, stylish, and fast from A to B - every day. - Because the frame geometry adapts to your needs: Choose Step-Over for dynamic mounting or Step-Thru for an elegantly low entry. - The upright, ergonomic riding position ensures perfect control, power distribution, and excellent all-around visibility. - Available in many fantastic colors! - Customize it: Equip your Loft™ with a basket for extra storage, a cool bell, or a cup holder for the morning caffeine kick! - The ultimate touch? An Electra helmet in bike color!