"Pura Vida Lady" The guarantee for maximum riding pleasure. At Pura Vida, the name says it all. A bicycle designed for those who not only dream of the good life but live it every day. Pura Vida: carefree progress and pure joy of life. The regular price with an 11-speed Alfine with Gates is 3417.-, but with us, it's available at a special price of 2499.-. You save 918.-!